Project A — Commerce Redesign

  • Role: UX, Frontend
  • Year: 2025
  • Client: Example Co.

Context and constraints in a few lines. What was wrong, what changed, and how success was measured.

Commerce redesign full‑width visual
Homepage hero and navigation concepts validated through quick A/B tests.
Checkout flow detail

Approach

  • Mapped drop‑offs across funnel; prioritized checkout fixes.
  • Introduced progressive disclosure and address autocomplete.
  • Reduced CLS by reserving media space with aspect ratios.
Home Products

Outcome

  • +21% conversion within 6 weeks of rollout
  • −32% support tickets for payment issues

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Project B — Docs & Developer Portal

  • Role: IA, Design, Build
  • Year: 2025
  • Client: DevTools Inc.

API onboarding, information architecture, and code examples. Focused on searchability and clarity.

Developer docs portal
Landing, language switcher, and topical jump links.
Code snippets and tabs

Approach

  • Task‑based IA with consistent, predictable URLs.
  • Copy standards for parameter names and errors.
  • Dark‑mode friendly code blocks and accessible contrast.
Getting started API reference Guides & tutorials Search results

Outcome

  • −43% time‑to‑first‑call for new devs
  • +2.1× page dwell on critical guides

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